Archive for May, 2006

May 29 2006

Throw AP Stylebook Out the Window

Published by TomBritt under Local Portals, Newspapers, Personal

Now that I’ve been doing a local portal for over three years, one thing that I realized is that the tone and journalistic style of “local” is not AP Stylebook. When I was taking journalism classes at Ball State, the AP Stylebook was the Bible for journalists. Quote at least three sources for every story. Use third person for your voice. Write in an inverted pyramid so that the editor can cut from the bottom of your story to fill space.

Humbug.

When I interview local writers to write for atGeist.com, the first thing I tell them to do is throw the AP Stylebook out the window and write for your neighbor. Imagine the conversation you have with your neighbor when you bump into them out in your yard. It is a little more personal, first person in voice, and often times references commonly known topics or landmarks. Grammar is still important, but small mistakes are generally not caught by the public, and if they do, they are generally pretty sympathetic given you are their neighbor. You don’t expect your neighbor to be grammatically perfect, use correct sentence structure, or note each restaurant by it’s legal name.

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May 13 2006

New Local Search Toolbar Uses WPS

Published by TomBritt under Book Technology

Logo 0A new Internet Explorer toolbar can localize your search results using WiFi Positioning System to triangulate your physical position, Loki.com. Search for “pizza” or “auto repair” from this IE plugin and get results sorted by proximity to where you are. How does it work? As long as your computer or laptop has wireless and you are in a Skyhook Wireless access area, your location is identified and search results are sorted based on where you are.

This isn’t “Big Brother”, they use IP addresses which are fixed nodes or entry spots on the Internet that act more like your on-ramp to the Internet vs. the license plate on your car.

Why is this important? Local is going wireless which means it will be on your cell phone soon. You won’t have to search for “Indianapolis pizza”, but just for “pizza” and it will know not only that you are in Indianapolis, but the longitude and latitude of your exact location.

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May 09 2006

"Howdy" From Oklahoma!

Published by TomBritt under Book Marketing

Photo 050506 009Matt Patton and myself spent a few days in Oklahoma’s capital city last weekend for the Oklahoma Writers Federation Inc. writers conference at the Embassy Suites Hotel. We both flew in on Thursday morning to make sure we got there in time for the speakers dinner that evening at Panera Bread.

We arrived at the hotel to a busy lobby, full of writers and speakers that had gathered to get caught up and talk about the upcoming conference. One of our newest authors, Judy Snavely (pictured here in the middle of Matthew and myself), is the publicity chairperson for the OWFI and she became our personal assistant the entire time we were there. Matt and I immediately hit it off with Judy and she was most generous with her schedule hauling Matt and I around in her car, getting us lunch, working our table, and introducing us to the OWFI dignitaries.

One of our favorite authors and speakers was also in attendance, Gordon Kirkland. Gordon was just named Leacock Award Winner in Canada for the third time so of course he treated us all to a free drink in the hotel lounge on Thursday night. On second thought, the hotel hosted this free reception, GORDON!

Friday morning, I was quite impressed with the turnout of Oklahoma writers…430 paid registrants in all! After the opening remarks, including a 5 minute (and not a second longer) AuthorHouse introduction by yours truly, attendees were shuffled off into one of three sessions covering everything from Blogging to Writing Poetry and Making Money at it. Throughout the day, a conference room was set up for writers to meet with agents and editors from around the country one-on-one. Agents such as Dan Lazar with Writers House and Robyn Russell with Amy Rennert Agency were on hand along with the “Book Doctor” Robyn Conley.

The evening was quite entertaining and relaxing with a cocktail reception for new OWFI members in a suite, complete with cookies and other snacks. It was certainly “standing room only”, but a good way to network with the local authors. After the reception, we helped ourselves to another Embassy Suites reception with, you guessed it, free drinks and snacks. Gordon was buying again and I had a chance to chat with Ron “Red” Maier and Michele Bardsley, both with interesting books in print.

After a wonderful chicken dinner, Amy Shojai went through a powerpoint presentation of “Famous Authors” which included about 30 attendees that had been published in the last 12 months. Perhaps the highlight of the slideshow was the photo of Amy on the screen with seemingly darker hair color which brought a “what happened to your hair” comment from Gordon. She regained her composure after the brief interruption.

Feedback from the attendees to the sessions throughout the day was very positive. One lady from Texas just happened to be in the hotel taking her husband to the local hospital for treatments. She was a closet writer with five completed manuscripts at home. Excited to hear about the conference going on, Dorothy Cady, the OWFI president, allowed her to attend one of the afternoon sessions at no charge. A retired school teacher taking care of an ailing husband, she didn’t have the money to pay for the sessions, but she certainly had great interest in writing. Thanks Dorothy for accommodating your newest fan!

Overall, I’d give the OWFI Conference a 9.5 on a 10 point scale. On the positive side, the content tracks were superb, volunteer base and management was exceptional, and networking opportunities were great. Only two minor dings on the negative side. First, the OWFI has outgrown the Embassy Suites and space was a bit limiting at times with the bookstore, basket auction, and receptions being held in out of the way locations. Next year, they are moving down the street to a larger facility which will be welcomed by many. Second, the keynote speaker on Friday morning could have been a little stronger. I felt that Jennifer Blake, recipient of the Golden Treasure Award for Lifetime Achievement and author of over 40 books, was an exceptional speaker Friday night. She more than made up for any opening session let downs that morning.

We will definately be back next year. This was our first appearance in Oklahoma, but it won’t be our last. Judy Snavely will be president next year and we’re already talking about being more involved. I look forward to seeing “ya’ll” next year with another visit to the beer margarita suite.

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May 03 2006

There’s AdSense, and There’s Ads That Make Sense

Published by TomBritt under Book Marketing, Local Portals

TLA 0Sure, every local portal owner knows about Google’s AdSense program, a revenue sharing ad affiliate network that pays you for placing Google AdWords ads on your website or blog. But did you know about a text linking ad campaign manager that takes up less real estate and actually helps your search engine optimization program? Didn’t think so!

Text Link Ads is a great program for local portal owners to monetize their website’s niche content. Instead of paying a mysterious, non-published revenue share like Google does, Text Link Ads actually allows you to sell one line text link ads on your website that links to other websites of similar disposition. In exchange, you receive 50% of a flat monthly rate for allowing these links to appear on your website with Text Link Ads keeping the other 50% for their network and administrative services.

On the surface, this may not sound like a lot of money. In reality, you can sell each of your text link ads for $20.00-$200.00 per month depending on your traffic and niche. Now, take this $20-$200 per month times 5-10 text links and you are making $50-$1,000/month for one-line text links that are relevant and take up little space. You can also place Text Link Ads on different pages within your site, multiplying your revenue potential.

I would suggest submitting your website for consideration and seeing what happens. My local portal site, atGeist.com, was rejected with an Alexa ranking of around 100,000. Another website I manage, WriteStuffWriters.com, has a lower ranking of 162,000 yet it was approved. Other sites on their network have Alexa rankings as high as 1,200,000+, so don’t let your low traffic volume keep you from adding Text Link Ads.

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